Challenge: We were tasked with launching Heineken’s brand-new cider onto the Irish market. “The Joy in Simple” campaign introduced Appleman’s Cider to people through TV and outdoor. I was tasked with launching the brand across the On-trade and Off-trade.

Solution: “Pick an Appleman’s” was a direct call to action campaign that drove trial and the engaging and visual P.O.S. ensured that Appleman’s stood out in a very crowded space.