Bank of Ireland went to All Together Now Festival to Celebrate REAL.

Bank of Ireland’s difference in the emerging Neo market is its strength. It’s a REAL bank; It is not a faceless institution, with a Chatbot helpline three continents away, but a real local, reliable, person with a face who cares about your financial needs.

We created The Bank of Ireland Carnival Quarter.

A unique festival destination where customers could unlock real rewards and celebrate your REAL self. We demonstrated our digital strength through our card tap, encouraging consumers to Unlock Real rewards when they tapped their Bank of Ireland Visa Debit Card

The Carnival Quarter was beautifully designed as a town square, dressed for a festival. It was a destination area for festival goers that stood out from the crowd with its Mardi Gras atmosphere. Each element of the Quarter was built on our REAL foundation.

Our activity at the Carnival Quarter was promoted in advance with a digital campaign as well as entertaining, hilarious content featuring our host James Patrice. We ran a takeover of the All Together Now App for 2 months before the festival driving awareness and pre-bookings. The Carnival Quarter was a celebration of colour and personality and while it highlighted the benefits of dealing with a ‘REAL’ bank it encouraged our audience to see Bank of Ireland in a new light by answering their needs in a way that suits them as individuals.