Challenge: Following a new brand platform for 2021 "Spread the Goodness", a brand refresh was required to bring the idea alive in all of Dairygold's communications.

Solution: While dairy as a category may be steeped in tradition, Dairygold and its platform “Spread the Goodness” is modern and contemporary, urban and rural, sophisticated with a dash of country charm. The brand refresh reflected this new attitude and ensured that it was communicated at every consumer touchpoint.