Challenge: To activate Desperados in club venues across the country in a fun and engaging way that would connect with the young target audience.

Solution: Desperados is the party starter, the spark that ignites people’s party spirit, DIY style. It is the entry into the pure party moment. Under the brand platform “Epic Parties Imagined by You” we allowed revellers to play our unique “Laser Music Maker”. This simple, fun and engaging activation allowed people to make music using the movement of their body. All they had to do was touch the lasers to make their very own beats.

Laser harp construction - Nervous Squirrel