Challenge: To develop a creative platform that builds the Employer Brand of ESB and to address the perceived barriers that exist for new employees. ESB is a great employer with great benefits and wanted to attract the types of candidates across all departments that will help transform the business as they work towards a low-carbon future. 


Solution: We created a recruitment campaign that highlighted ESB as the place where you can thrive and create a "Brighter Future" for yourself and also be part of creating a "Brighter Future" for all of us. The creative focussed on connecting with the type of people who want to innovate and help build this low-carbon future with ESB.