Challenge: Gas Network Ireland wanted to target customers in rural towns across the country who were recently connected to the national gas grid. Door-to-door sales representatives required a supporting campaign to help raise awareness and advertise the switch & save offer available to new customers.

Solution: The “Open your door” campaign was shot locally in each town, ensuring that each location was recognisable to the local community. By opening their door to the sales force, not only could they avail of the one-time special offer, but they would also receive all the benefits that natural gas can bring to their home or business.