Heineken has a proud and rich history and heritage with rugby around the globe, and especially in Ireland. They were the official Worldwide Partner of the most prestigious and important rugby tournament in the world, Rugby World Cup™ 2019, Japan.
The campaign featured a number of international rugby legends including former Irish captain Keith Wood and aimed to celebrate the broad appeal of Rugby World Cup.

The campaign saw comprehensive trade support in both the On and Off-trade with promotions, competitions and a number of pubs around the country were transformed into official Rugby World Cup™ 2019 venues for fans. Consumers also got the chance to win exclusive Rugby World Cup2019, Japan merchandise and official jerseys in over 800 pubs around the country.