Heineken Expression was a live UV art and music event, that embraced and expressed the thought “Live every last drop” through the medium of art and music. Heineken hosted three events in Dublin, Cork and Galway. Each night featured live UV illustrations, DJs, video artists and a print exhibition of illustrators’ interpretations of “Live every last drop”.

We promoted these events with a fully integrated campaign. In-pub promotions targeted relevant consumers with interactive UV mechanics and UV POS. UV outdoor specials brought the art to life by transforming regular 48” sheets into illustrated pieces of UV art every evening. While 4-sheets inhabited the music space, press ads sought out new audiences, the Facebook group built a community of fans and the interactive microsite supplied information, inspiration and most importantly tickets.


Illustration | Bren B | Steve Simpson
Website development and 3d | CKSK