Despite a tight budget, I wanted to execute the new brand campaign for Member First, a local credit union in a way that keeps them rooted in community and connected to the local people. Traditionally people would use the credit union for smaller loans such as the purchase of cars and holidays etc. However, for 2023, we wanted to change this and reach people who are in the market for higher-value items such as larger Home Improvements, Mortgages and Green Loans. The idea was “We’re Big on Loans” and I created bespoke drone imagery of each of the north Dublin locations that showed Member First as a vital part of these small communities.