I was delighted to work with The Muff Liquor Company on the launch of their new Brand Home located in Muff, Co Donegal in 2024.
I worked across the experience concept, curation and production of each space, bringing to life the story of a truly unique brand. This experience was realised through an interactive home of history, storytelling, method and process. An extremely tight deadline meant we had to work quickly and efficiently to bring it to life in a memorable way and thanks to our production partners at Make and Share it was a great experience. I also worked with Bottle, production to bring the history of the local area and its relationship to alcohol to life in a 5-minute video piece that visitors could watch during the tour.
It was nice to see a few (very!) familiar famous faces at the launch.