In March of 2024, Ireland were on the cusp of something incredible happening in Irish Ruby. 

Since the inception of the 6 Nations, no team has ever won successive Grand Slams, yet Ireland were 2 matches away from claiming this piece of history. Against the backdrop of bitter disappointment in the Rugby World Cup, the team continued to challenge themselves to be better, and to achieve more; they are the embodiment of Never Stop Competing.  

Bank of Ireland’s sponsorship is all about celebrating rugby in Ireland from grassroots to Green Shirts. There is no Irish team without the provincial players and we wanted to showcase this special relationship.    

As tension mounted throughout the Nation we wanted to show our unwavering support for the team, in a daring way that would capture the imagination. In the days leading into the Grand Slam decider, we were going to identify 4 branches (1 per province) and overnight, change one important detail – the name.

The following morning, passers-by would notice the iconic Bank of Ireland logo had changed to reflect where the bank’s heart lies. 

Unfortunately, the successive back-to-back Grand Slam dream was ended by a narrow one-point defeat to England and this idea never saw the light of day.