Challenge: To activate Orchard Thieves under the brand platform “Fox It” in bars across the country in a fun and engaging way that would bring the Fox It philosophy to life.

Solution: “Fox It Ink” - Ireland’s first travelling tattoo studio.
Our scalable activation allowed customers to embrace the moment and create their own mark of boldness. We collaborated with top tattoo artists to create a series of designs inspired by the Orchard Thieves Fox It philosophy.
How it worked was simple, a pair of mates got to pick a tattoo for each other from our bank of designs. But there was a catch - the tattoo was not revealed until it was on their skin. Orchard Thieves rewarded customers with a Free Pint with their tattoo. Fox It Ink travelled around the country letting Curiosity Reign.