Global In-store playbook for Mars Foods.

Challenge: Mars Global wanted a new strategic platform for the Twix brand that could be rolled out globally - one that paired the iconic chocolate bar with a larger category or usage occasion.

Solution: Do you prefer Twix with your coffee or coffee with your Twix? The “Twix & Coffee” campaign followed the brand’s way of seeing things, from two sides - left and right. Simple Joy Twice. It was rolled out in-stores across the globe and our brand playbook ensured that the fun and whimsy of the brand was consistent in every market. The on-pack heat activated promotion was the first of its kind for Mars Food and helped reinforce Twix and Coffee as the perfect combination.