As a new name in the Irish fuel market, WillowWarm wanted to tell its brand story from its conception through to its production. By creating a carbon-neutral and 100% natural briquette, WillowWarm aims to help Ireland transition to renewable heat by providing sustainable, efficient, economical products for everyday use.

We teamed up with Ireland’s favourite architect and sustainable living advocate, Dermot Bannon. His natural curiosity, enthusiasm and warmth ensured that the viewer understood and discovered all that the brand had to offer. These two long-form videos were housed on the WillowWarm website and lived on their social channels.